At the Epic Builders we stay on top of current home building and decor trends to provide you with great products and services also let’s face it we are huge design fans and love to build beautiful homes.
It has become more and more of a “thing” for everyone to know about the colour forecast for the next year. It used to be designers, paint nerds, and graphic designers were the ones that cared and they used the forecasts to inspire and inform their design direction. In the last few years, the colour of the year has become more of a popular culture trope and more people are paying attention.
The thing is that the Color or Colour of the year is different depending on who picks it. Pantone is the original colour matching system. They introduced worldwide colour coding and matching system so that designers and manufacturers could reliably match colours in different materials, paint colours etc. They were and still are the world-class standard for colour in industry and marketing.
So the Pantone Color of the Year for 2020 is Classic Blue
PANTONE 19-4052 Classic Blue
According to Pantone Classic Blue is “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
This is quite a lot of pressure to put on a simple colour but the study of colour psychology and the way that people relate and react to colour is what Pantone has spent years studying. So maybe they know what they are talking about.
DULUX DLX1160-6 Chinese Porcelain
Dulux picked Chinese Porcelain for many of the same reasons as Pantone. Calm, relax back to nature. Nurture your inner self etc.
SHERWIN WILLIAMS SW 6244 Naval
And Sherwin Williams chose Naval, calm and grounding, confidant and classy, art deco-inspired etc.
All the above companies seem to be reading the same reports and interpreting the data they have in a similar way.
And then there is the Benjamin Moore Colour of the Year.
BENJAMIN MOORE 2102-70 First Light
Talk about outliers. Is Benjamin Moore even on the same planet? The words describing all the COTY are similar. Calm, grounding, back to nature, relaxing, self-nurturing but BM came up with soft pink while the other three came up with strong blues.
What this really says is that colour is something that is very personal, it is like beauty, in the eye of the beholder. No matter how much some paint company pushes blue or pink it will not automatically make either of those colours appropriate for your particular project.
Trends are fickle at best and forecasting the future is unreliable. If these colours sing to you and make you want them in your home then, by all means, use them, but realize that if you use them just to be on-trend, they will look dated very quickly. The key to a style that will last is to look at the classic timeless designs that look good for decades.
Just to give you some perspective Dulux has twenty different shades of white, Benjamin Moore has over fifty, Sherwin Williams has over sixty and that is just the whites. The COTY is one colour from a palette of thousands. Each and every colour or shade of paint these companies produce is somebody’s favourite and looks good somewhere. The Epic Builders designers might use the COTY as a suggestion, an inspiration but, bottom line we want you to have the colours that make you happy. You are the one who has to live with them, not the colour forecasters or trend spotters. When we build a custom home in the GTA we encourage you to follow your design heart and with the expert guidance of The Epic Builders Design Team let us build your home.